Patty the Owl
Patty the Owl (and how my business branding came to be!)
Visiting my website, I’m sure you’ve noticed my lovely, wise old owl perched up there on her tree. She has a sweet story behind how she came about, and I’d love to share it with you!
The look and feel of my website goes far beyond picking a cute animal and creating a pretty logo…instead, years ago, I thought long and hard about what I wanted to use to create my identity – and who I was, as my business blossomed.
I chose an owl, and an owl has been a part of Karen Pfeiffer Photography for as long as my lovely little business has been around.
But why an owl?
Family is so important – it is my everything. Of course I have great-grandparents, and great-great-grandparents…but I didn’t know them, and so my memories of my family start with my Grandma and Grandpa. My Grandma Patty was a beautiful, caring, wise woman. She was married to my Grandpa (Jock-Chocolate – equally as caring and wise) for many years, and they are both very much missed.
Etched in my mind are memories of growing up surrounded by my family. I remember sitting near Grandma one Christmas dinner, with her cheekily spitting watermelon seeds at us to make us giggle. In my mind I see little cups of tea using Grandma’s special little owl teacups. I remember having photos taken each year standing by the blossom tree out the front of their house, and that their house always felt warm inside, and not because of the temperature. It was just a warm, lovely place to be.
Now, that warm feeling is felt at my Mum and Dad’s house. My children adore their grandparents, like we adored ours. We all enjoy going to Mum’s and putting the kettle on, and Dad loves his tea from a teapot, not a bag. The memories are now being created for my children, just as they were for me.
My Grandma and Grandpa had a collection of owls in their home, and I have been so lucky to inherit some of these. If you had to think of one thing to remind you of them, it would be owls. So for my little business, an owl was the perfect choice.
With gentle guidance and care, the owl and branding for Karen Pfeiffer Photography has been lovingly created by the wonderful team at Netra Chetty Pty Ltd. After telling stories and recounting memories to my dear friend Netra, she hand-drew the beautiful image you’ll find used at the top of my website and blog.
You’ll see there is of course Patty the Owl, and there’s a tea set and a slice of watermelon too…there’s even some warmth glowing from the window and door at the house in the tree. There’s a little bunch of Forget-Me-Not flowers – they remind me of my Mum. Everything within my branding has a reason for being there, and I love it.